It all started with a simple tweet from Joanne McCoy explaining how she wanted an Audi R8. She used the hashtag #WantAnR8 in her tweet and Audi took notice.
Audi drove a brand new Audi R8 over to Joanne’s house to use for a whole day. The amazing Audi supercar surprise made Joanne’s day and put Audi at the forefront of social media marketing. Audi’s interaction shows the new length companies are going to for interaction with customers and the importance of social media.
Audi is continuing the R8 for a day promotion. For Audi enthusiasts hoping to drive an R8 can tweet using the #WantAnR8 hastag and Audi may show up at your door this time with the car!