Audi Awarded Three Total Cost of Ownership Awards from Kelley Blue Book

Audi was excited when they received notice that Kelley Blue Book awarded them with THREE awards for 2012 Total Cost of Ownership, including Best Luxury Brand overall.  The prestigious awards are given to vehicles and brands that have the lowest average Total Cost of Ownership during the initial five-year ownership period.

Kelley Blue Book devises the Total Cost of Ownership number by analyzing residual values to get depreciation costs, fuel, insurance, upkeep of the vehicle, state fees, and numerous other factors.

In addition to the Audi brand winning, KBB awarded the 2012 Audi A5 for Total Cost of Ownership in the Luxury Car segment.  The 2012 Audi Q7 grabbed the honor of Total Cost of Ownership award for Luxury Sport Utility Vehicle.

The awards help to give consumers a better overview of the true cost of a vehicle.  A five-year overview is great research for customers to have when trying to decide between vehicles.  Typically, consumers are looking at needs/wants as well as the initial purchase price.  The Total Cost of Ownership helps to make consumers look more long-term to try and see the true value of a vehicle over time.

Vampires Aside – The Scoop on Audi’s LED Headlight Technology

Audi is using vampires to show off their new LED headlight technology during the Super Bowl but aside from the comedy, the new headlights really do give a new meaning to daylight in the night. The LED is the size of a grain of sand, but gives off more white light than any other conventional form of light.

The new light technology helps to be more visible by its distinct design and the pure light it gives off. The LED technology extends for use at night as well as the daytime running LED lights. Go inside Audi’s technology and get the full scoop on how the LED technology is set to change the way we drive with headlights. Enjoy!

Audi Ruins Vampire Party in Super Bowl Commercial

Audi released their sixty-second ad that will be showcased at the Super Bowl on YouTube.  The new ad will be played in prime time, the first commercial break after the kickoff.  Audi went the comedic route in this commercial, playing on the popularity of vampires.

The commercial highlights Audi’s new LED headlight technology.  Let’s just say vampires and the new headlights don’t go along well…..ENJOY!

Legendary Audi quattro® Offers Drivers the Best All-Wheel Drive Experience

Audi designed Audi quattro®, an all-wheel drive system, over 30 years ago.  The system allows power to be delivered to the wheels that need it most when traction begins to slip.  Whether the rain is pouring down or snow is caked on the roads, Audi quattro® helps drivers get to their destination as safely as possible.

Audi quattro® made a name for itself in the World Rally Championship where it was employed.  The technology helped the Audi rally team maneuver through courses with ease, accumulating 24 wins and a number of World championships.  The domination was so extreme that the technology was banned due to it being an unfair advantage.

Audi has refined the technology since its creation thirty years ago, ensuring that the system is the best all-wheel drive system available.  Audi offers quattro® on almost all of their models.

Audi Shows Off Vail Inspired Q3 at North American International Auto Show

Audi unveiled their special themed vehicle, the Q3 Vail compact SUV, at the North American International Auto Show in Detroit this week.  The Vail inspired vehicle is named after the famous Winter Sports venue in Vail, CO.

The Audi Q3 Vail is powered by a 2.4-liter five-cylinder turbocharged engine that unleashes 314 horsepower and 295 lb-ft of torque.  That’ll get your heart pumping for sure. The Audi Q3 Vail also put in special features for the Winter Sport fan.  A thermos in the cup holder in the front is able to be heated or chilled for your favorite drink.  The side wall of the trunk also has a charging station to allow for storing and charging flashlights and other electrical devices.

The coolest innovation of the Audi Q3 Vail comes from the heated seat cushions in the trunk mat.  The mat can folded out of the trunk to allow for drivers and passengers to sit on it and stay warm while taking off or putting on gear.  Pretty inventive!

The Q3 Vail isn’t just special with its name and performance, the color alone is specifically designed for this vehicle.  The Energy Red paint color has golden pearlescent particles in it.  The high-gloss color gives a unique and special look to the vehicle.

The interior features a sporty look with black, grey and red woven throughout to give the famous Audi ambience.  Black leather seats are trimmed with red velvet-finish leather.  The same red velvet-finish leather is found in the door trim as well.

Watch Audi’s A4 Model Line Debut Monday Live

Audi will be showcasing their new A4 model line at the North American International Auto Show in Detroit next week.  People that are unable to attend the show will be able to catch the first glimpse of the A4 lineup live on the internet through Audi’s live stream.

Audi will be holding their press conference on Monday, January 9, 2012 at 12:50pm EST.  Internet users can watch the press conference live in English at www.audi-mediaservices.com/detroit2012/en or in German at www.audi-mediaservices.com/detroit2012/de.

Audi is extremely excited for the showcasing of the new Audi A4, the most popular Audi vehicle in the USA.  The new updates are going to wow spectators and build the A4 popularity up even higher!  Don’t miss out on this great event.

Audi Electric Mobility Plan for 2012 Announced

Audi is looking to make a splash in 2012, bringing three new models to the market in the newest dimension of Audi efficiency.  Audi has an announced an impressive $17 billion will be invested in the business by 2016, focusing on electric mobility.

The new vehicles to usher in the electric age of Audi in 2012 will be the Audi A8 hybrid, Audi R8 E-Tron, and the next-generation Audi A3.

“We are aiming to achieve strong growth on an international scale and boost our lightweight construction and electric mobility areas of expertise in particular,” said Thomas Sigi, Audi AG member of the board of management for human resources.

With Audi planning three big electric models, hiring 1,200 new workers for 2012, as well as a record-setting 2011 sale season, 2012 is looking to be quite a big one for Audi.